Vision, Mission, Goals
We are a global company with offices in all countries. We set new standards for sustainable management, energy management and social responsibility. We are the reasonable link between agricultural production and producers, traders and consumers. We are not only a supplier of industry and trade, but also manufacturers of finished products and distribution specialists. We are also specialists for herbal raw materials and auxiliaries, as well as for finished products from controlled organic cultivation. We include quality leadership.
As an important part of the value chain, we understand our mission as follows: "Our products in every home, worldwide!"
GoalsThe primary goal of our endeavor is the satisfaction of all our stakeholders (stakeholder approach), because this is the only way to ensure a sustainable, appropriate return on our capital and thus the existence of our company.
The term "stakeholder" refers to all economic groups, such as customers, investors, the state, employees and suppliers, who are involved or interested in a company. The stakeholder approach is a concept that allows the company to take account not only of the interests of the shareholders, but of all stakeholders, without whose support the company would not be viable. The management approach described is thus a lot more complex than the classic approaches, since every major business project must be examined before its implementation for its stakeholder effect. In the end, there must always be a general economic benefit.