Vision, Mission, Goals


We are a global company with offices in all countries. We set new standards for sustainable management, energy management and social responsibility. We are the reasonable link between agricultural production and producers, traders and consumers. We are not only a supplier of industry and trade, but also manufacturers of finished products and distribution specialists. We are also specialists for herbal raw materials and auxiliaries, as well as for finished products from controlled organic cultivation. That for we contain quality leadership.



As an important part of the value chain, we understand our mission as follows: "Our products in every home, worldwide!"



The primary goal of our effort is the satisfaction of all our stakeholders (stakeholder approach), because this is the only way to ensure a sustainable, appropriate return on our capital and thus the existence of our company.
The term "stakeholder" refers to all economic groups, such as customers, investors, the government, employees and suppliers, who are involved or interested in a company. The stakeholder approach is a concept that allows the company to take account not only of the interests of the shareholders, but of all stakeholders, without whose support the company would not be viable. The management approach described is a lot more complex than the classic approaches, since every major business project must be examined before its implementation for its stakeholder effect. In the end, there must always be a general economic benefit.